New Decade, "New Normal," New Stresses, And New Messes ...

It's Time For A
JOYrney To Purpose



Are you ready to reconnect with who you truly are, and your identity outside of the roles and titles you wear everyday? 

Do you want to rediscover your passions, but  you find yourself overwhelmed with the thought of how (and where) to start? 

If you're ready to stop thinking, and ready to start taking action towards the things you want – then you've come to the right place! 


JOYrney to Purpose

Get a tailored strategy, challenges, and step-by-step processes that will turn your pain, past experiences, and current struggles into JOY that fuels your future.  With this joy, you are able to align in your purpose, so you can live passionately in all areas of your life:  your family, your career, and with the community at large.   

Navigate Your Way to "What's Next" In 3 Steps:



I'll show you how to rediscover your identity in JOY, and give you processes to make that JOY a daily habit.

The JOY Quest



You'll learn you how to turn your JOY & passions into a purpose-led vision.  Then together we will develop a winning strategy to get you there.

Vision Casting: Living In Purpose, ON Purpose!



Keep the momentum going strong with daily accountability and a community of glow-getters like you; ready to set the world on fire in purpose, faith, wellness, and JOY!

The Live Rich Movement


Tropical Leaves

"I truly enjoyed working with Erica. This program was truly eye opening for me. It brought back some things from childhood that were a bit to work through. Participating in this program has also helped me to start doing the work daily to achieve my goals. This program was created at the right time and I’m so thankful to God for all that I’ve learned through this process."

NAKIA, Home Maker

"Truly Eye Opening"

You CAN live life on a constant natural high: in love with your job, obsessed with your family, happy and healthy across the board (spiritually, physically, socially, and financially), while being fully engaged with your purpose.

Imagine being...

A 17 year old high school graduate who moves away from home to start adult life in a new state 

Only to end up being an unemployed college graduate (during a recession) four years later.


Then slowly, you discover your passion and start working hard towards building a career...


Only to learn you're pregnant, and about to become a mom – right after you get your first "big break". 


You eventually manage to find a great new job, and adjust to "working mom life" only to be thrust into Stay-At-Home Mom life (after being laid off) just 6 months after giving birth.

This was the story of MY transition into womanhood:  Broke, unsure of my calling (though I had many gifts), and overwhelmed with the pressures of culture, tradition, and society to be a "good wife and mom" ... in other words, a "good self-sacrificing woman."  

That was, until I chose to FOLLOW MY JOY.


Rediscover & Reconnect With Your Identity

Life can feel like an indefinite game of taking "one step forward,"only to be moved two steps back.  It's a roller coaster of highs and lows, but that's also what makes life a great adventure!


Transitional phases require re-establishing, reconnecting with, and rediscovering your identity (outside of the circumstances you are in).  You can choose to live life miserably affected by your situation, or you can choose to live blissed out! From a perspective of JOY, you are able to attract aligned opportunities and create something AMAZING and new (at any given time)!

It’s that simple.  

Now as a multi-passionate creative, entrepreneur, and stay-at-home mom (of two), I’ve been able to make my passions of creativity, honest conversation, and helping others (while having fun) my DREAM JOB!  How?

By living in faith over fear – pursuing my wildest dreams (even when I didn't have all the answers), and forging my own path through a JOYrney To Purpose™!  You have a divine calling and JOYrney that is uniquely yours too. 


Whether you are: a mom looking to remember who you are outside of parenthood, a graduate looking to figure out your life/career, or an aspiring entrepreneur who's looking to take steps towards launching your vision or idea into reality; I'm here to help you uncover, rediscover, and hold yourself accountable to your purpose and identity in JOY.  So get ready to make the world a brighter and better place – one "feel good"  thing at a time!

Start Your JOYrney To Purpose™



Join our community to keep up with all of the our updates in real-time: product launches, events, fun videos, announcements, and other joy-filled gems along the way.

In the meantime, our podcast (also named after our community and our motto) is also available for your listening pleasure!  In our inaugural season we are highlighting all aspects of life with some phenomenal black entrepreneurial moms!  #LiveRichMommy!

Let's Stay Connected! Follow My #JOYrneyToPurpose In Real-Time

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©2021 by Erica Lasan

"It is for freedom that Christ has set us free. Stand firm, then, and do not let yourselves be burdened again by a yoke of slavery... You my brothers, were called to be free.  But do not let your freedom induldge in the sinful nature; rather, serve one another in love.  The entire law is summed up in a single command: "Love your neighbor as yourself.... But the fruit of the Spirit is love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, and self control.... Since we live by the Spirit, let us keep in step with the Spirit."

(Galatians 5:1,13-14, 22-23, 25)