Reduce Nurse Burnout. Improve Retention. Transform Maternal Care — With JOY.
JOYrney To Purpose®
We help hospitals and maternal care organizations retain and support their nursing staff through purpose-driven,
wellness-centered workforce strategies.
At JOYrney To Purpose®, we believe that when nurses and caregivers are emotionally supported, professionally empowered, and spiritually replenished, everything changes—for patients, for teams, and for the future of maternal care.
We partner with hospital leaders to improve workplace culture, reduce turnover, and support the unique challenges faced by maternal health professionals—especially those on the frontlines of care.
AS FEATURED ON
The Nursing Crisis Is Costing You More Than You Think…
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💸 $40K–$100K: The average cost of replacing a single nurse
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🔁 17% turnover rate among hospital-based nurses nationally
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😓 Burnout and emotional fatigue are driving early exits—especially in maternal care units
Your nurses are not just burned out. They’re checking out. And patients—and profits—are paying the price.
Introducing: The JOYrney™ Process
Our signature 3-step method transforms team culture and empowers caregivers to thrive again—with JOY.
STEP 1:
REDISCOVER
We help nurses reconnect with their “why”—the deeper purpose behind their role in healthcare.
STEP 2:
RECONNECT
DOur sessions cultivate belonging, team collaboration, and emotional wellness within units and leadership teams.
RECOMMIT
Nurses walk away with practical, personalized strategies to sustain self-care, avoid burnout, and stay committed to the work they love.
STEP 3:
Who We Serve:
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Hospitals with high maternal unit turnover
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Healthcare systems investing in nurse retention & DEI efforts
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Leaders seeking team-wide engagement and culture reset
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CNOs and HR professionals needing tailored wellness & leadership development programs
Why It Works:
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Grounded in research, heart-centered coaching, and culturally aware strategies
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Designed to support working parents, caregivers, and high-performing women in healthcare
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Faith-friendly and wellness-informed, with an emphasis on JOY, rest, and purpose
Services
Hi, I'm Erica!
Corporate JOY Strategist | Speaker | Executive Coach
As the founder of JOYrney To Purpose®, I specialize in supporting healthcare systems facing burnout, high turnover, and disengagement—especially in maternal units and women's services. My proprietary 3-step JOYrney Process™ transforms organizational culture from the inside out by reigniting purpose, restoring team connection, and building sustainable strategies for employee well-being and retention.
With over 20 years of experience in creative strategy, coaching, and leadership development, I’ve helped teams across corporate and clinical spaces improve productivity, strengthen engagement, and cultivate lasting impact.
On the individual side, I coach executive women—especially working moms and caregivers—who are ready to rediscover balance and JOY in their careers and personal lives without sacrificing success.
Let’s build a workplace where people feel energized, empowered, and excited to stay—one JOYful step at a time.
WHAT CLIENTS HAVE TO SAY...
"An investment in yourself"
"The Vision Casting workshop is ideal for anyone looking to understand how to bring the thoughts, dreams, and aspirations in their head to life! Erica teaches you how to not just think about it as tasks or lists but rather how to fundamentally change the fabric of your day to day life to bring your purpose and joy to the forefront. As a coach, Erica is not just joyous and energetic but also honest, straight forward, and will ask you tough questions to really challenge old habits and thought patterns. She clearly has found her joy and purpose in life and I encourage you all to invest in her as an investment in yourself!"
— ANJLEE, Former VP of Marketing